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-- [ 10 ] --

, , . (IAS 39, US GAAP 133 . .) . , .

. . ., , . . . . , . . .

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;

( 7 ;

;

, 100 000 ;

/ 3 , 300 000 .

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. . . . . . , , . . .

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, , 2007 2009 . . , ;

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: ;

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. . . . I. .............................................................. . . Ĩ Ѩ . ................................................. . . ..................................................................................................... Ż

( )............................................ . . ( - )....................................... . . , . . , . . Ȼ:

............................................................................. . . - ........................... . . ....................... . . ( )........... . . , . . ............................................ . . : ( )............................................ . . , . - Ż............................................................................. . . , . . Ż............................................ . . ʻ .......... . . , . . ( ).............................................................. . . .................................................................................................. .................................................... II. ................................................... . . ................................................... . . .......................................................... . . - ................................................... . . , . . ............................................................. . . ............................................. . . ............................................... . . - ....................................................... . . .

......................................................... . . .............................................. . . ............................... . . , . . ................................................................ . . ...................................... . . - ................................................................................................ . . . ...... . . :

............................................................... . . .................................................................................................... ................... . . ............................................. . . . .............................................. . . ............................... . . . ............................. . . ............................................................................................... :

................. . . ............. . . : , ................. . . - ....................................................................... . . , . . .................. . . :

......... . . ................................................................................. . . PR- ................... . . ...... . . , . . ................................ . . ................................................................. . . ................... . . .................................................... . . , . . , :

......... . . .................. III. ........................................................................................... . . , . . ....................... . . , . . , ........................................................ . . - - ................... . . , . . , , ........................................................................... . . ................................ . . - .................................................................................................. . . , . . :

.............................................. . . ......................................................................... . . - ................................................................ . . ........................................... . . ......................................................................... . . .................................. . . ................................................................. . . . .................................. . . ...... . . 2008-2009 ........................................................................................... . . , . . ........................................................... .................................. . . ............................................. . . : ................................................ . . ..................................... . . .......... . . - ......................................................................................................... . . .................... . . :

............................................................. . . .................................................. . ( )........... . . .......................... . . .......... . . , . . .............................................. . . .................. . . , . . ............................................................................ . . ...... . . ( )............................ . . .................................... IV. ...... . . TOPOL-L .......... . . ............................... . . , . . : ( ).............................................. . . ............................................................ C. . ....................... . . - ............................................................................................. . . Ż

........................ . . , . . , .......... . . .................................................................................. . . , ............................. . . ....................... . . ..............................................

.................................................... . . .............................................................. . . : ................................................................... . . - ( )................................................................ V. .......................................... . . , . . Ĩ ................................ . . , . . ................................................................................... . . ....... . . ........................... . . : ........... . . Ĩ ................. . . ................ . . XXI .......................... . . ...................................................................... . . ....................................... . . .............. . . ............................................................................... . . Ĩ :

............................................................. . . ...................................................... . . ........................................................ . . Ĩ....... . . ........................................................................... VI. ..................................... . . , . . ............................................. . . , . . .................. . . - .................................... . . ............. . . -.............................................................. . . ................................................................. . . ...................................................... . . , . . ......................................................... . . .... . . ...................................................................... VII. ............................................ . . ..................... . . .... . . ......... . . , . . ».......................................................... . . , . . ()............................... . . ( )........................................ . . , . . . . : ........................................... . . ....................................... . . , . . - ( ).................................................. . . ...................... . . ..... . . ........................................................................... . . ........................ . . ................. . . ........................................................................... . . ............................................................. . . ....................................................................... . . ......................................................... . . ................................... . . ..................................... . . ר .............. VIII. ............................... . . :

............................................................ . . ........................... . . - .......................................................................... . . : ........................................................ . . :

....................................................................... . . - .......................................................... . . , . . ............. . . - ...................................................... . . ........................... . . , ............... . . - - ................................................. . . ................................................................ . . ........................... . . 2011-2015 .................................................................................. . . , . . ...................................................... . . - ....... . . ( )........................................... . . , . . .................................................... . . ............................................................................... . . ( )................... . . ( )................................... . . : ........................................................................................ . . .................................................................... . . - ............................................................... . . .......................... . . 2009 .................................................................. . . ................. I. ................................. . . ..................................................................... . . ........................................................ . . , . . ( )....................................................................... . . ....... . . ֻ

..................................................................... . . SOCIAL MEDIA ( - )............................ . . , . . ........................... . . - ............................................................... . . PR- ................................... . . SOCIAL MEDIA: ......... . . .............................. . . ( . . )................................................................ . . ................................................................... . . ..................................................................................... . . , . . PR- PR.


........ . . : . . ....... . ...................................... . . ( )........................................... . . .............................................................................................. . . , . . ................................................................... . . ........ . . , . . ............................................................. . . , . . , . . ( ).................. . . , ................................ . . .............................. . . ....... . . - ........................................ . . , . . ............. I. ................................................................................... . . .................... . . .......... . . ....................................................... . . ................................ . . .................................................. . . ............................................. . . , . . ............................................................. . . , . . ( , )..................................................... . . ................................ . . , . . , . . , . . ( - -Ȼ . ).............................. . . - .................................................. . . ................................ . . ........................ . . 585--1........................................... . . ...................................................................................... . . - ............ . . ....................................... . . - ................................................................... . . ( Ż)..................................... . . ....................................................... . . ( -ѻ)..................................... . . () ( ).................................................. . . ....... . . KAIZEN- ........... . . ........................................................... XII. ........................................ . . ........... . . ...................................... . . ....................................... . . , ............................................ . . ....................................................... . . ............................................................................. . . :


................................. . . ................................................................................. . . ................................................. . . ............................................... . . , . . ................................................................ . . ................................ . . : ...................................................... . . C.............. . . ....................................................................... . . ...... . . , . . ʻ......... . . .............................................................................. . . ......................................................... . . , . . ...................................................... . . .......................... . . ....... . . , . . .................................................................. XIII. .................................. . . , .................. . . , . . ..................................................... . . ....................................................................................... . . -................. . . - ................ . . ..................... . . ......................................................... . . , . . ( )......... . . - ........................... . . , . . ................................................... . . ........ . . ........................................................ . . ............................................................ . . ߻................. . . ............................................................ . . ....................... . . : ..................................... . . .............................................. . . ........................................................................................ . . ........................... . . .......................... . . .................................................................. . . - :

........................................................ . . .............................................. . . .

............................................................ . . ......................................................... . . ( . ).............................. . . , . . .................................................... . . HR- : , , ............................................ . . ......... . . ...................................................... . . .......................... . . IT-............................................................. . . ................... . . ............................... . . ............... . . , . . .............................................................. . . .................................................. . . 1............................................... . . ................................................................................... XIV. .............................................................................. . . .................................... . . , . . .......... . . - ........................................................... . . ............................ . . , . . .............................................................. . . ......... . . -ѻ...................................................... . . ................................................... . . .................................. . . ................. . . , . . :

, , ...................................... . . ................................................................ . . ....... . . ...................................................................... . . - ..................................................... . . ................ . . ( ʻ ())........................................................... . . ....................................... . . ................................... . . ................................................................................................ : .............................................................. . . -............................................................. . . ....................................................................... . . ......................................................................... . . .................................................... XLIX -

1620 2011 .

31.03.2011. . RISO.

Times New Roman.

6084 1/16. .-. . 22,52. . . . 21,62. 369 . 630102, . , . , 6,

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